peopleOne of the most essential elements of a successful qualitative research project is the rigorous selection of participants. In order for the findings to be truly helpful, participants need to be both articulate and also match the strict profile requirements.

Focus Castelló has over 15 years of experience in the Spanish market and we meet all of your recruiting needs, matching participants to your strict criteria and guaranteeing maximum quality in the recruiting process:

  • Strict control of databases, frequency of participation and new participants, avoiding the repetition of respondents.
  • 100% quality guarantee and complete transparency in the recruiting process.
  • Technological resources to assist us to complete the recruiting process within the specified deadline.
  • Strict confirmation process to assure punctuality of participants and avoid delays.
  • Expert recruiters to assure all recruiting is done internally, allowing us to guarantee the quality of the process.
  • Strict compliance with LOPD (Spanish Data Protection Laws), guaranteeing the confidentiality of client databases.
  • We never use mass emails, avoiding indiscriminate participation and participants that do not match the necessary profile.
  • Resources and creativity to recruit even the most complex target groups
  • Our work is completely transparent and we maintain continual contact with our clients, avoiding surprises during the fieldwork.

Our Resources:

  • Magnificent internal team
  • Online presence to assure qualified participants
  • Data protection certification
  • 100% telephone confirmation and re-screening

What is our philosophy?

Complete compliance with generally established norms of group participation (frequency, respondents that do not know each other, not related to the target industry or risk professions, etc.)

Complete compliance with the target criteria for each and every study (consumption, demographics, etc.)

Information transparency